Originally posted on Confessions of a Public Relations Major:
No, your eyes are not deceiving you; I am posting so soon after my last blog because I am now officially addicted to blogging. In other news, I have also began the process of mastering Twitter.
If you have been following/reading my past few posts you know that I have been struggling to get an internship for this upcoming summer. As such I have been motivated to hunker down and send out applications, a mundane process to say the least. That is until I happened upon an application that wanted me to compose an interesting tweet. And I’ve never been the same (just kidding). So in order to increase my chances of getting noticed, not only did I put my tweet in the application, yet I tweeted it directly to the company. And mere hours later, I was retweeted and asked for an interview! Not only was this exciting because I had (finally) been considered for a job, but I realized that my Twitter was not, in fact, useless. I had been noticed!
Now a side note before continuing with my story. You may ask why an aspiring PR mogul like myself didn’t seem to think Twitter was an important medium prior to this experience. Good question, and my answer may surprise you. In addition to being a major platform in building/maintaining a brand, I believe Twitter is an amazing way to reach an audience directly. However, I had always assumed this applied only to businesses and public figures or brands. In other words; Not myself. However I have come to realize that tweeting companies and building an online presence for MYSELF is just as important. My own personal brand is just what my blog has been about for the past 6 months; A budding public relations professional. While businesses need to form a brand to attract their audience, I need to do the same. The only difference lies in the audience and who we each want to attract. Businesses strive to attract and communicate with potential buyers and current customers. Whereas my audience lies with the PR firms and businesses that need my services as an intern or full-time employee. With my view on Twitter now established, let me return to my story.