The 5 W’s of LinkedIn Keywords

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The 5 W’s of LinkedIn Keywords

By Donna Van Derveer

blog1Who?

YOU, of course. When others view your LinkedIn profile, a box displaying your profile highlights fills the screen. This is your chance to make a good impression. Therefore, the information in your profile should be complete, current and optimized by using keywords.

What?

A keyword is a tool for scanning large volumes of information quickly to identify specific data to target. Recruiters use these keywords to search for viable job candidates. When a recruiter searches by a certain keyword, LinkedIn analyzes every profile to find that matching word.Therefore, using keywords is an absolute necessity if you want to pop up in search results.

When?

You should start implementing keywords into your social media platform as soon as possible. Include strategic keywords when you first create your LinkedIn profile and update them as your experience and qualifications change. You…

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